Stop Discounting. Start Rewarding.

Local service businesses often fall into the same trap:When things slow down… they start discounting.

“20% off this week.”

“First service half off.”

“Holiday sale.”

But here’s the truth: Discounts attract bargain hunters, not loyal customers.

And once you discount, customers expect it forever.

There’s a better way.

Why Discounts Hurt Local Businesses

Discounting feels like a quick win, but it creates long-term problems:

1. You train customers to wait for deals

People learn your pattern. If you discount often, they’ll stop booking at full price.

2. Your profit margin shrinks fast

Service businesses rely on labor and time. Once you cut your price… you can’t get that margin back.

3. Discount-driven customers don’t stay long

They’re looking for cheap, not quality. They bounce to the next deal as soon as they find it.

Rewards Bring Better Customers

Instead of lowering your price…Reward the people who help grow your business.

That means giving perks to customers who:

• Refer friends

• Book consistently

• Spend more over time

• Leave positive word-of-mouth

This attracts the best type of customer: someone who values your service and wants to share it.

Here’s why rewards outperform discounts:

Higher retention: Referred customers stay 73% longer.

Higher spend: They buy more add-ons and premium services.

Higher quality: They start from a foundation of trust, not price shopping.

Reward Ideas That Actually Work

You don’t need huge incentives. Small perks go a long way:

• $20–$50 credit toward future services

• A free add-on after 3 referrals

• VIP booking during busy seasons

• A percentage off the next service (not the first)

• Dual rewards: referrer + new client

These rewards create loops, not one-and-done transactions.

How Rippl Rewards Makes This Easy

Most businesses don’t reward customers because they don’t know who is referring who. Rippl fixes that instantly.

With Rippl you can:

• Give each customer their own referral link

• Track who they send your way

• Automatically reward your biggest fans

• Build a referral program without complicated software or setup

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It’s simple, fast, and built for local service businesses.

The Bottom Line

Stop chasing customers with discounts.Start building loyalty with rewards.

Because when customers feel valued, they refer more, spend more, and stay longer.

Try Rippl Rewards free and start rewarding the people who help your business grow.